The following internet non-events have taken place over the past couple of weeks. They are interlinked and disagreeable to my sensibilities.

First, I received a slightly spammy but nevertheless slightly intriguing email to check out some girl's blog. I did. It was all faux dramatic narrative and teenage avant aesthetics and skeletal figures, alcohol, and mystery. I remained intrigued momentarily, not for the content, intentional controversy, or imagery, but for wondering how and why this exists in the world. I showed Michael who said the best thing: "Oh, that's just some kid playing on the internet." Indeed.
Yet on her blog I followed some links and ended on another,
different, blog. Different because this one was all sunkissed skin and shiny things and platforms and always outdoor photos, always. It was young and thoughtless, like so much of the internet.
Just add blogger.
But on each of these internet-space visits to other people's portrayals of their fabulous, cool, mysterious teenage lives, I saw that they had recently visited the same space IRL. One notable, name-drop worthy luxury hotel. Inside said hotel, a whole gaggle of girl bloggers convened in a bathroom to take photos of one another in their dress-up outfits.
The fact that I am writing about this is serving the higher purpose.
(((Am I failing to resist this PR stunt? Can one be critical, engaged, and sincerely concerned in an era when the only thing that counts, absolutely, in the last instance, is numbers? Page hits, clickthroughs, backlinks, advertising revenue increases for someone somewhere, and the intrigue of lithe barely legal bodies drives an insatiable urge to consume without thought, without regard for others, to be on-trend at all costs.)))
And then I was invited to compete to join this bathroom party, so to speak.
I received an email offering me the "chance of a lifetime" to be part of a group of bloggers that convene on a webpage to show off free shit they've been showered in by brands. The agency sending me the email had arranged the PR stunt in the bathroom at the famous hotel. They are elusive and cool, sort of. They are assholes, but self-aware assholes. Their email told me that I would violate copyright law if I reposted it here:
"This email and the information contained therein is copyrighted, privileged and confidential. It is intended for the addressee(s) only. The unauthorised use, disclosure or copying of this email, or any information it contains, is prohibited."
Really, you can copyright an email message? I actually just now read this very tiny print at the bottom of the email as I was preparing to copy and paste it here. But it's better this way, because that email was littered with unnecessary links. Perhaps you also received this email, my fellow readers who write blogs? I thought briefly of participating, to try to do something from the "inside." But that is stupid. We are all on the inside. There are no cool insiders, no rebellious ones, and no
"plucky outsiders" anymore either. We're all in this bullshit together.
*****
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| Via some PR site. Blogs are relevant! |
The above quoted phrase comes from a great post I recently came across (via a Susie Bubble/Luxe Chronicles twitter conversation),
"Bloggers in Bed with Brands". The post includes further information worth viewing, especially the documentary "Made in LA." I was compelled to comment when I noticed that this blogger (who I just found because of the Susie Bubble repost to twitter) received mostly negative comments for this post. After involving myself in comment conversation, one responder asked if I, the arrogant, pompous, bitch who bothered to defend the gist of the original post, critical and cautious about the trend toward bloggers as their own brands, had ever worn Topshop?? (For the record: no. But Forever 21: yes, regrettably.) Because of course then, my purity would be spoiled and my ultimate hypocrisy revealed. This is a tired argument because it is not an argument at all. It's internet trolling. It's when someone thinks "ha ha, trumped 'em" when really they just missed the entire point.
Fashion blogging is so over, such an old trend. So 2007. Young, attractive girls sell their bodies as ad space to the highest bidder and fan the flames of desire in other young girls. This goes for men as well, but is clearly much more widespread among young women. Non-events are held in which things that look shiny and cute on camera such as mini-cupcakes, champagne, and frilly dresses with platform shoes abound, while the digital camera wielding masses clamor for the money shot, literally. This is not art. It is not fashion. It is not style. It is only one thing: marketing.
In a few more years, no one will remember that it even happened. The most apt comment on the "Bloggers in Bed with Brands" post noted that it's just like celebrity endorsements, "... We will forget these children and their Jeffrey Campbell sponsored frolicking, and we will wonder why we are still stuck in such a dismal state as communities crumble and unemployment stagnates. As global inequality continues to increase, and as infrastructure and social welfare further weakens, as we face grown up problems and our frail bodies lament our lack of healthcare, we will wonder, what else might we have been doing with our knowledge, youth, beauty, intrigue, and fascinations? How might we contribute, matter, live meaningfully, and thrive, not in our wealth but in our well-being?
This isn't about criticizing any person or any brand or any blog or any one thing. This is thinking out loud about how choices are connected to wider-reaching outcomes. It's about picking at that sliver of an opening where freedom of expression and self fashioning slides seamlessly into an always deeper reaching marketing campaign to drive corporate profits and thus maintain the status quo: the accumulation of wealth among a tiny percentage of humans.
I want to continue blogging, but a branded identity attached to my person is not the goal here. I remain interested in the possibilities of talking openinly about clothing, beauty, and style. My forum has been co-opted, like all the others. Oh well. I still seek out those driven by the desire for something more, something else. Not a way out (there is no outside), but a better way.
There is no "chance of a lifetime." Life is what is happening right now. The chance for transformation and to feel differently is present in each choice, big or small. Nothing changes because of a free drink, dress, or trip to a vestige of past relevance. Please don't be fooled by the shiny images.